Dr. Google and the Modern Physician
What role does search play in the physician-patient relationship and what can healthcare marketers do to remain relevant in the resulting exchange? I was fortunate to be a guest on …
The power of first-person perspective
aring a first person perspective, being only one genre of content podcasts can deliver, can telegraph to a patient or caregiver the shared emotion, empathy, and testimony of journey that …
Marketing Trends for Your Brand Plan 2019
Content is King and engagement is its throne Although brand-centric messaging and having content about products easily discoverable is critical to patient, caregiver, and physician engagement, brands need to …
Your Healthcare Brand Needs A Chat Strategy
In the past year, Facebook has made significant changes to their messenger mobile app. The Facebook Messenger App, “Messenger” to many users, is an mobile application for real-time texting, voice …
WeChat Will-Can-Might Replace Your Website
WeChat is huge. You may have never heard of it and if you have you may not understand just how huge it really is. 11 Billion registered accounts. 650 million active users. 44 …
