Today, the term “Digital” proceeding any marketing term seems artificial—even onerous. When most consumers have a multitude of devices that they are using in their lives, sometimes simultaneously, and continue to watch TV, read magazines, listen to radio, download podcasts, search online, the role of Digital Strategy is to understand the relationships between all of these channels.
Content is King and engagement is its throne Although brand-centric messaging and having content about products easily discoverable is critical to patient, caregiver, and physician engagement, brands need to …
In the past year, Facebook has made significant changes to their messenger mobile app. The Facebook Messenger App, “Messenger” to many users, is an mobile application for real-time texting, voice …
WeChat is huge. You may have never heard of it and if you have you may not understand just how huge it really is. 11 Billion registered accounts. 650 million active users. 44 …
The ecosystem of social networks for healthcare professionals is incredibly diverse. For the massive number of physicians in the United States, there is no epicenter for online dialogue like Facebook, …
The following post and linked full article is co-authored with David Davenport-Firth, Executive VP, Health Behaviour Strategy & Intervention, Ogilvy CommonHealth Worldwide The model for marketing healthcare brands is changing. …
