Dr. Google and the Modern Physician
What role does search play in the physician-patient relationship and what can healthcare marketers do to remain relevant in the resulting exchange? I was fortunate to be a guest on …
Today, the term “Digital” proceeding any marketing term seems artificial—even onerous. When most consumers have a multitude of devices that they are using in their lives, sometimes simultaneously, and continue to watch TV, read magazines, listen to radio, download podcasts, search online, the role of Digital Strategy is to understand the relationships between all of these channels.