Digital Strategy

Today, the term “Digital” proceeding any marketing term seems artificial—even onerous. When most consumers have a multitude of devices that they are using in their lives, sometimes simultaneously, and continue to watch TV, read magazines, listen to radio, download podcasts, search online, the role of Digital Strategy is to understand the relationships between all of these channels.

Blogs, Articles, And Podcasts

Ideas in Healthcare

Dr. Google and the Modern Physician

What role does search play in the physician-patient relationship and what can healthcare marketers do to remain relevant in the resulting exchange? I was fortunate to be a guest on …

The Power of the First Person Perspective

The power of first-person perspective

aring a first person perspective, being only one genre of content podcasts can deliver, can telegraph to a patient or caregiver the shared emotion, empathy, and testimony of journey that …