Marketing Trends for Your Brand Plan 2019

  Content is King and engagement is its throne Although brand-centric messaging and having content about products easily discoverable is critical to patient, caregiver, and physician engagement, brands need to …

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Your Healthcare Brand Needs A Chat Strategy

In the past year, Facebook has made significant changes to their messenger mobile app. The Facebook Messenger App, “Messenger” to many users, is an mobile application for real-time texting, voice …

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WeChat Will-Can-Might Replace Your Website

WeChat is huge. You may have never heard of it and if you have you may not understand just how huge it really is. 11 Billion registered accounts. 650 million active users. 44 …

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Professional Social Networks For Healthcare

The ecosystem of social networks for healthcare professionals is incredibly diverse. For the massive number of physicians in the United States, there is no epicenter for online dialogue like Facebook, …

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Building A Better Message For Patients and Physicians

The following post and linked full article is co-authored with David Davenport-Firth, Executive VP, Health Behaviour Strategy & Intervention, Ogilvy CommonHealth Worldwide The model for marketing healthcare brands is changing. …

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Google Changes Search Ad Format For Pharma Brands

Google has announced that they will be updating the Google Search Ad format it offers to healthcare and pharmaceutical brands. This change affects support for pharmaceutical brands with a “black …

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Facebook’s Native Video Play

Ours is an industry of disruption. It’s volatile and there are few significant companies that offer stability that marketers, in particular healthcare marketers, can rely on for performance and persistency. …

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What Matters For Healthcare at CES 2015

CES ushers in every year with a promise of innovative technology and solutions that inspire and excite us. This year, more than ever, CES is a catalyst for those working …

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The Pharma Lab Session At Content Marketing World

I had the privilege to host the Pharmaceutical industry lab at this year’s Content Marketing World. The focus of the panel was providing a perspective on getting social media programs …

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What the Designer Ought to Be

What the Designer Ought to Be: Let the designer be bold in all sure things, and fearful in dangerous things; let him avoid all faulty treatments and practices. He ought …

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The Conversation Of Search

Search engine marketing is a foundational element of digital advertising and branding. 133.7 Million people in the US carry search tools with us everywhere we go: Smartphones, tablets, connected computers. …

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SVG For Web Designers & Developers

It’s time for designers and developers to adopt Scalable Vector Graphics (SVG) for websites and digital projects! Images have been part of the web from very early in it’s development. …

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PharmaVOICE E-Solutions: Embedded Systems

I’ve recently authored a new post for PharmaVOICE looking at how embedded systems are poised to change health in our everyday lives. Embedded systems are those integrated technologies that help power everything from our televisions to refrigerators to our cars.

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The New Windows 8 Workstation

The Windows 8 user experience, formerly known as Metro, is beautiful to look at. The graphic approach to the user interface and chrome is current, user friendly, and honestly, a very relevant solution for both powerhouse desktops and tablets alike.

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The Twitter API Compromise

Twitter announced last week that they would be making several changes to their API that allows developer to creat applications like TweetBot, Instapaper, and Timehop. These changes are controversial because Twitter’s growth is largely attributable to the geekier-developers that created clients and applications that gave the social network the user experience that made it palatable. Wider adoption happened not through the SMS (texting) interface that Twitter launched with, but through apps and tools for smartphones and other social networks.

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The New Microsoft Branding

Microsoft is in a year of reinvention. The company is trying to shed an image of stuffiness, slowness, and “uncool” with innovative new products, aggressive marketing, and a significant movement with it’s core strategies. To punctuate these operational changes, Microsoft has released a new brand mark and visual Identity.

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Vote For Our SXSW Panel

What Does Your Health Data Say About You? You run with your Up, track your sleep with your FitBit, and track your calories with 40-30-30. Where does all of that data go? Who has access to it? How can you share it with your doctor and what exactly does it look like? Matt Balogh (Technology and big ideas) and I look at how privacy, portability, and ownership converge for the next frontier in big data: our health. You can vote online by visiting the SXSW Panel Picker.

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Second Screen Marketing on Dose of Digital

Tablets are poised to change everything about how we consume media. The living room experience is now distributed across devices ranging from laptops to smartphones to gaming consoles. TV now has to share our attention with email, text messages, and even other video content.

Devices like the iPad and the Nexus 7 are making TV personal, actionable, and merging broadcast media with search. My guest post on WPP’s Dose of Digital outlines how the “second screens” we all use will change the way TV is watched and how marketers communicate with audiences.

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The Retina Display for Web Designers in 5-Minutes

Apple’s ultra-high pixel density displays have been available since the launch of the iPhone 4 in 2011 and more recently, the iPad 3. The newest iteration appears for desktop computing in their MacBook Pro line. Many speculate (and this is a safe speculation) that a stand-alone Retina display, or all-in-one iMac is soon to follow.

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Recently Read

Articles covered in this Recently Read post include Healthcare information for patients on the web and how industry giants are courting this new breed of consumer, 7 things you might be doing to hurt your pharma brand, Linking on the web-What is your linking strategy? and YouTube’s info-video: 60 hours a minute

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