A/B Testing For Success

A/B testing is a method that compares 2 or more approaches to a call-to-action to improve response. The post explores the concepts behind this type of testing and what you can learn from it. The idea seems instinctual. It has been in use for many years in the form of best practices and specialty groups who know and understand particular audiences. What makes this so powerful in the digital domain is the near real-time results and responses that can be put to use.

Scent As Branding

In competitive spaces like the hotel industry, differentiation is crucial. Defined by many difficult to articulate properties, service, ambiance and implied personal taste being examples. Modern brands have found new …