An American Artform

Vimeo has become the epicenter of fantastic creative short-films and great storytelling. A new short by Josh Clason, part of the Depth of Speed series is an excellent example. A …

Anatomy Of An eMail

eMails have been part of the marketer’s arsenal since the first websites sprouted from the digital protozoa. They lack the flair of social media, the metrics of websites, or the sizzle of YouTube. They are still a very valuable resource and a great way to engage an audience.

I’ve put together an basic outline of what makes for a strong marketing email. This is a good primer for anyone who is getting started in emarketing or if you’re starting to see the trend back towards the use of emails and email newsletters.

The Invisible Signature

I’ve had the pleasure of working with a lot of very talented designers and art directors. Some have been mentors, some peers, and others, colleagues who I’ve found inspiring. What …

A/B Testing For Success

A/B testing is a method that compares 2 or more approaches to a call-to-action to improve response. The post explores the concepts behind this type of testing and what you can learn from it. The idea seems instinctual. It has been in use for many years in the form of best practices and specialty groups who know and understand particular audiences. What makes this so powerful in the digital domain is the near real-time results and responses that can be put to use.