Dr. Google and the Modern Physician

What role does search play in the physician-patient relationship and what can healthcare marketers do to remain relevant in the resulting exchange? I was fortunate to be a guest on …

The Power of the First Person Perspective

The power of first-person perspective

aring a first person perspective, being only one genre of content podcasts can deliver, can telegraph to a patient or caregiver the shared emotion, empathy, and testimony of journey that can change lives. Hearing someone with your own local accent, using terms you may use yourself, and hearing someone talk about their disease can encourage advocacy, and allow patients to have better dialogues with their physicians.