Second Screen Marketing on Dose of Digital

Tablets are poised to change everything about how we consume media. The living room experience is now distributed across devices ranging from laptops to smartphones to gaming consoles. TV now has to share our attention with email, text messages, and even other video content.

Devices like the iPad and the Nexus 7 are making TV personal, actionable, and merging broadcast media with search. My guest post on WPP’s Dose of Digital outlines how the “second screens” we all use will change the way TV is watched and how marketers communicate with audiences.

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Excited About The Content Strategy Buzz!

With the buzzing about Content Strategy. and its status as the flavor du jour. Savvy agencies and web shops are hiring for this new position like a Social Media Specialist to the Facebook flame. From a practical stand-point, the Content Strategist role is not a new skillset, it’s a focused role of an editor, writer, or information architect.

Anatomy Of An eMail

eMails have been part of the marketer’s arsenal since the first websites sprouted from the digital protozoa. They lack the flair of social media, the metrics of websites, or the sizzle of YouTube. They are still a very valuable resource and a great way to engage an audience.

I’ve put together an basic outline of what makes for a strong marketing email. This is a good primer for anyone who is getting started in emarketing or if you’re starting to see the trend back towards the use of emails and email newsletters.