With the buzzing about Content Strategy. and its status as the flavor du jour. Savvy agencies and web shops are hiring for this new position like a Social Media Specialist to the Facebook flame. From a practical stand-point, the Content Strategist role is not a new skillset, it’s a focused role of an editor, writer, or information architect.
eMails have been part of the marketer’s arsenal since the first websites sprouted from the digital protozoa. They lack the flair of social media, the metrics of websites, or the sizzle of YouTube. They are still a very valuable resource and a great way to engage an audience.
I’ve put together an basic outline of what makes for a strong marketing email. This is a good primer for anyone who is getting started in emarketing or if you’re starting to see the trend back towards the use of emails and email newsletters.
What do you do if you want to have someone respond “on-the-go” who doesn’t have a smartphone? Enter Zoove. Zoove is service that makes short-code call-to-action easy. Their service allows your customers (or users) to send an SMS text that is between 2 and 12 characters prefaced by “**” and get an automated response containing a URL, coupon, mobile application, video, etc,.
A new show on the 5by5 network, Let’s Make Mistakes, is focused on converting people in the design business into people in the business of design. Although only 2 episodes into the franchise, it has already articulated that the craft of design-the profession of design-is one of industry and value and not to be sold short of it’s value.