Second Screen Marketing on Dose of Digital

Tablets are poised to change everything about how we consume media. The living room experience is now distributed across devices ranging from laptops to smartphones to gaming consoles. TV now has to share our attention with email, text messages, and even other video content.

Devices like the iPad and the Nexus 7 are making TV personal, actionable, and merging broadcast media with search. My guest post on WPP’s Dose of Digital outlines how the “second screens” we all use will change the way TV is watched and how marketers communicate with audiences.

Mobile Response With Zoove

What do you do if you want to have someone respond “on-the-go” who doesn’t have a smartphone? Enter Zoove. Zoove is service that makes short-code call-to-action easy. Their service allows your customers (or users) to send an SMS text that is between 2 and 12 characters prefaced by “**” and get an automated response containing a URL, coupon, mobile application, video, etc,.

Starbucks Mobile Payment

Famous for coffee and a saturating retail presence, Starbucks Coffee Company released a new service this week that will change retail exchanges from this point forward. The new offering, Starbucks …