The last decade has brought in a complete evolution in web design and user experience. From proliferation in browser usage to the wide adoption of standards-based web development and code. I have 3 big predictions for this year: 1 about where a user is, 1 about how we deliver to them and 1 covering where they work.
Mobile applications are quickly becoming a dominant vehicle for marketing. Any brand that is communicating with an audience and relying on the web as a vector, needs to begin to leverage this new channel. In the same way that web-pages became a requirement to communicate with an audience in the mid-nineties, applications and widgets are the new “cost-of-entry” for having an exchange with consumers.
The announcement of Pre is a rally cry to all of Palm’s fans who may have wandered. The CES demonstration shows a product, if it is delivering on the promise made, that can bring Palm back into the marketplace. With Apple-style aesthetics and the capabilities of the new “Web OS”, I think Palm has a home-run product.