Apps Are The New Content

Mobile applications are quickly becoming a dominant vehicle for marketing. Any brand that is communicating with an audience and relying on the web as a vector, needs to begin to leverage this new channel. In the same way that web-pages became a requirement to communicate with an audience in the mid-nineties, applications and widgets are the new “cost-of-entry” for having an exchange with consumers.

Palm Pre at CES

The announcement of Pre is a rally cry to all of Palm’s fans who may have wandered. The CES demonstration shows a product, if it is delivering on the promise made, that can bring Palm back into the marketplace. With Apple-style aesthetics and the capabilities of the new “Web OS”, I think Palm has a home-run product.