What the Designer Ought to Be

What the Designer Ought to Be: Let the designer be bold in all sure things, and fearful in dangerous things; let him avoid all faulty treatments and practices. He ought …

Recently Read

Chris’ recent reads from the internet-this edition: 2011 year in review with Nielsen’s best top media campaigns of 2011, Interactive bests from Robert Fabricant and YouTube’s EDU site

The Invisible Signature

I’ve had the pleasure of working with a lot of very talented designers and art directors. Some have been mentors, some peers, and others, colleagues who I’ve found inspiring. What …

A/B Testing For Success

A/B testing is a method that compares 2 or more approaches to a call-to-action to improve response. The post explores the concepts behind this type of testing and what you can learn from it. The idea seems instinctual. It has been in use for many years in the form of best practices and specialty groups who know and understand particular audiences. What makes this so powerful in the digital domain is the near real-time results and responses that can be put to use.