The Conversation Of Search

Search engine marketing is a foundational element of digital advertising and branding. 133.7 Million people in the US carry search tools with us everywhere we go: Smartphones, tablets, connected computers. …

PharmaVOICE Social Media Showcase

Industry publication PharmaVOICE has released a special Social Media Showcase in their January 2012 edition. There are excellent perspectives representing a wide variety of perspectives from leaders in the field. Look for my contribution, Search and Social Media for the Pharmaceutical Industry among them.

Phonetic Marketing

What does Siri (or voice search) mean to advertisers? If a user makes a request of Siri that is outside of it’s knowledge base, Siri will use a search engine for results based on how it has interpreted the request. This is where the shift is: Apple (and this category of voice-search) is conditioning users to make requests in plain language-a shift from how many people search AND an even larger shift from how many marketers are building their SEO/SEM campaigns. What would a newly launched XEROX be if it isn’t findable in 2012?

Speak and Search

2 new browsers have entered the market this week with Microsoft’s launch of Internet Explorer 9 and Firefox 4 from Mozilla. Both of these browsers offer wider support for web …