Recently Read

Articles covered in this Recently Read post include Healthcare information for patients on the web and how industry giants are courting this new breed of consumer, 7 things you might be doing to hurt your pharma brand, Linking on the web-What is your linking strategy? and YouTube’s info-video: 60 hours a minute

Recently Read

What CES has to offer the healthcare and pharma marketing space, RTCRM’s critical look at QR Codes, and how to review your emarketing campaign in 2012

Recently Read

Chris’ recent reads from the internet-this edition: 2011 year in review with Nielsen’s best top media campaigns of 2011, Interactive bests from Robert Fabricant and YouTube’s EDU site

Recently Read

XBOX LIVE AND MEDIA CONSUMPTION Microsoft’s XBOX console is quickly changing what it means to “watch” television and recreating media engagement for viewers and advertisers. Mindshare, a WPP agency, explains …