The pharmaceutical market has a significant trust issue with all of its audiences. On the Health Care Rounds Podcast from the Darwin Research, John Marchica invited me to speak about that specific subject. During the discussion we also considered what “innovation” looks like in this market relative to communication and creating value with pharmaceutical customers and prescribers.
The Health Care Rounds Podcast is very diverse in subject matter and guests. A must-listen if you’re in healthcare or healthcare marketing.
Listen to my episode: Podcast 86: Innovating in Healthcare Communication with Chris Cullmann.
