The Conversation Of Search

Search engine marketing is a foundational element of digital advertising and branding. 133.7 Million people in the US carry search tools with us everywhere we go: Smartphones, tablets, connected computers. …

Second Screen Marketing on Dose of Digital

Tablets are poised to change everything about how we consume media. The living room experience is now distributed across devices ranging from laptops to smartphones to gaming consoles. TV now has to share our attention with email, text messages, and even other video content.

Devices like the iPad and the Nexus 7 are making TV personal, actionable, and merging broadcast media with search. My guest post on WPP’s Dose of Digital outlines how the “second screens” we all use will change the way TV is watched and how marketers communicate with audiences.

PharmaVOICE Social Media Showcase

Industry publication PharmaVOICE has released a special Social Media Showcase in their January 2012 edition. There are excellent perspectives representing a wide variety of perspectives from leaders in the field. Look for my contribution, Search and Social Media for the Pharmaceutical Industry among them.