Tag: marketing

The pharmaceutical market has a significant trust issue with all of its audiences. On the Health Care Rounds Podcast from the Darwin Research, John Marchica invited me to speak about that specific subject. During the discussion we also considered what “innovation” looks like in this market relative to communication and creating value with pharmaceutical customers and prescribers.

The Health Care Rounds Podcast is very diverse in subject matter and guests. A must-listen if you’re in healthcare or healthcare marketing.

Listen to my episode: Podcast 86: Innovating in Healthcare Communication with Chris Cullmann.

What role does search play in the physician-patient relationship and what can healthcare marketers do to remain relevant in the resulting exchange? I was fortunate to be a guest on the Relentless Health Value Podcast with Stacey Richter and discuss just that topic. During the show we discuss what brands are (and are not doing), how brands can really provide a value to patients and physicians, and who your brand ambassadors are if you’re not participating in the space.

If you aren not already, be sure to subscribe as Stacey Richter has one of the most informed and relevant healthcare podcasts out there.

Listen to my episode: EP221: How to Get Dr. Google to Actually Help Clinicians and Their Patients, With Chris Cullmann of Guidemark Health.